June 9, 2023, Shanghai – Pan Asia Technical Automotive Center (PATAC), the renowned joint venture between General Motors and SAIC Motor, has revealed its groundbreaking Advanced Technology Engineering Vehicle, showcasing a revolutionary feature: in-glass transparent display, developed by Lumineq. This innovative technology converts side windows into highly informative screens, providing passengers with essential vehicle data without obstructing their view of the outside world. With this breakthrough, PATAC envisions a future where transparent displays become an integral part of the automotive industry, revolutionizing the way we interact with vehicles.
PATAC Advanced Technology Engineering Vehicle
LUMINEQ transparent display is laminated into the crystal-clear quarter glass of PATAC’s vehicle, seamlessly blending the cutting-edge technology with the vehicle's interior design. The driver and passengers in the front seats can now conveniently access relevant information, such as in-vehicle temperature, outdoor temperature, oil level, and remaining mileage, while enjoying an unobstructed view of the surrounding scenery. The display becomes virtually invisible when not in use, preserving the car's clean and modern interior.
By leveraging Lumineq's advanced transparent display technology, vehicle manufacturers can transform traditional side windows into interactive information hubs and even touch panels. The world’s fastest Maglev train for instance features LUMINEQ in-glass transparent displays for controlling the dimming of the cabin windows. This innovative integration enhances passenger convenience while maintaining the vehicle's elegant aesthetics.
Mr. Petri Schroderus, the President of Lumineq Oy, commented on the Advanced Technology Engineering Vehicle launch, stating, "We are proud to partner with PATAC to bring this revolutionary technology to the automotive industry. LUMINEQ transparent displays deliver essential information to passengers or drivers using idle surfaces without needing extra space. We believe this solution will reshape the driving experience and inspire future innovations in automotive design."
PATAC's collaboration with Lumineq underscores its commitment to innovation and the pursuit of groundbreaking technologies in the automotive sector. The Advanced Technology Engineering Vehicle, featuring transparent displays, is a testament to the potential of integrating transparent display technology into vehicles and exploring new possibilities in the world of connected and intelligent transportation.
About Pan Asia Technical Automotive Center (PATAC)
Pan Asia Technical Automotive Center (PATAC) is a joint venture established in 1997 between General Motors and SAIC Motor. Based in Shanghai, China, PATAC focuses on advanced automotive design, engineering, research, and development to meet the evolving needs of the Asian automotive market.
About Lumineq Oy
Lumineq Oy is a market leader in cutting-edge transparent display technology, serving optical device and vehicle manufacturers with the world’s most transparent displays. LUMINEQ transparent displays offer a robust heads-up-display (HUD) solution and enable vehicle makers to convert idle glazing into usable information displays with optional touch capability.
Media contact
Ying Xiong
Head of Marketing
ying.xiong@lumineq.com
+358 440915076
